Menu
Every business and business owner has a separate and very different set of circumstances; we endeavour to work within that framework. We choose to engage initially around a comfortable cup of coffee and discuss your needs.
We deliver a tailored, end-to-end assessment of your operation, identifying key performance gaps, growth opportunities, and practical levers for improvement across both commercial and operational areas.
We are a collective of experienced hospitality and food industry specialists, united by a shared commitment to helping businesses sharpen their culinary identity, improve performance, and achieve long-term success.
We integrate and optimise all aspects of your POS system to improve usability, accuracy, and operational effectiveness—ensuring it supports informed decision-making, streamlined workflows, and stronger commercial control across the business.
Imagine operating without manual invoice capturing, data entry errors, or time-consuming reconciliations. That reality is already here. Our AI-powered BOT automatically captures, processes, and allocates supplier invoices directly into your system—saving time, improving accuracy, and giving you real-time financial visibility so you can focus on running the business, not chasing paperwork.
Branding, marketing, and social media are essential to how your business is perceived, discovered, and chosen. A clear, consistent brand builds trust, effective marketing drives the right customers to your door, and strong social media keeps you relevant, visible, and top of mind—directly supporting footfall, loyalty, and sustainable revenue growth.
Want clear, honest insight into your front-of-house performance? We conduct discreet guest visits that assess service, atmosphere, and standards, followed by a detailed report highlighting strengths, gaps, and practical improvements to elevate the guest experience.
Dawsonscreek Hospitality Consulting is a full-spectrum advisory partner for hospitality businesses seeking clarity, control, and sustainable growth. We work at both strategic and operational levels, aligning brand vision with commercial performance to create businesses that are profitable, scalable, and consistently executed.
Our services span concept development, brand positioning, menu engineering, cost control, operational systems, staffing structures, service standards, and leadership support. Whether refining an existing operation or building something new, we focus on practical, data-driven solutions that improve margins, elevate guest experience, and instil accountability across teams.
At Dawsonscreek, we believe great hospitality is not accidental. It is designed, measured, and continuously refined. Our role is to bring structure, insight, and hands-on expertise to help operators move from reactive management to confident, controlled performance—without compromising the soul of the brand.
Eddie Dawson
Founder
Kelly Dube
Head of Operations
Sacha Rossouw
Head of Reporting + Analytics
Estie Lubbe
Head of Training
Will Pretorius
Head of TrueStock Auditing + Design, Marketing and Social Presence
Caroline McCann
Head of Culinary
